My Life in Advertising (9781434117052)

This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkins, who notes, "This book is not written as a personal history, but as a business story. The chief object behind every episode is to offer helpful suggestions to those who will follow me." As practical as it is interesting, My Life in Advertising is a must-read book for anyone wanting to understand the secrets of how to sell. Newly designed and typeset in a 6-by-9-inch format by Waking Lion Press

Product details

• Format Hardback | 132 pages
• Dimensions 152 x 229 x 11mm | 367g
• Publication date 15 Jul 2009
• Publisher Editorium
• Language English
• Illustrations note Illustrations, black and white
• ISBN10 1434117057
• ISBN13 9781434117052

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